Case Studies

Zumba Fitness

Zumba Fitness is a health and dance-fitness brand offering live classes consumers can take in more than 200,000 locations, as well as consumer products vertical with DVDs, CDs and video games.

Results of adding personalized videos to their marketing Campaign

Increase from 31% to 40% Open rated.

Increase from 5% to 21% Click Through Rate

Sharing was up 50%

Multiplied out that is a 5.5 X increase. If your traditional marketing made a connection with 100 people personalized content would connect with 550 people.

 

 

 

Secret Escapes Travel

Secret Escapes is a flash-sale luxury travel company offering hot deals in a variety of worldwide locations and experiences. They used personalized landing pages

Results of adding personalized videos to their marketing Campaign

Click to sales page from listing page 24.4% increase

Click from listing page to purchase page 30.4%

Completed Purchases up 210%

 

 

 

CEA Homes

CEA Homes is a Real-estate brokerage firm. They are constantly monitoring results of traffic to their websites. This includes Total Visits, Unique Visitors, Conversation Rate and Homes sold.

In a 2-week test period where personalization was added they sold 26 homes.  A typical 2-week person they 8 homes. In this test period 6 Homes were directly attributed to personalization. Metrics can be hard to measure but when you jump from 8 homes to 26 with only one change assumptions can be made.

 

 

 

Brain Shark

Zumba Fitness is a health and dance-fitness brand offering live classes consumers can take in more than 200,000 locations, as well as consumer products vertical with DVDs, CDs and video games.

Results of adding personalized videos to their marketing Campaign

Increase from 31% to 40% Open rated.

Increase from 5% to 21% Click Through Rate

Sharing was up 50%

Multiplied out that is a 5.5 X increase. If your traditional marketing made a connection with 100 people personalized content would connect with 550 people.

 

 

 

Real Estate 360 Virtual Tours Statistics

A virtual tour is a powerful solution agent are using to market their listings. Imagine a person who needs to move from California and move to Boston.

Agents in today’s competitive market need a solution to help them stand out, and that is why many agents are switching to 360 video tours, and agents who are on the cutting edge, are creating personalized virtual tours.

Listings on Realtor.com receive 87% more views if they include a virtual tour and more than 6 Million people take virtual tours on a typical day.

Agents need a solution to create 360 Personalized Tours to capture buyer leads and create a buzz for their property.

Buyers watch virtual tours for an average of 180 seconds as compared to 11 seconds with a standard Real Estate Slideshow Video.

For your Video you want to include

  • Within the first 8 seconds add the viewer’s First Name
  • Add key details about the home
  • Incorporate their Last Name into the middle
  • Tell them to “Make the move from <city>”
  • End it with a lead capture button to setup a showing today
  • Send Visitors to a simple Webpage (Landing page) where they can take a personalize Video Tour.
  • Best if the landing page is the address of the home such as 123mainstreet.com. For the price of a Starbucks a website domain can be purchased.
  • Set them up an Autoresponder to send them email periodically and resend the personalized tour.

 

 

 

The Strategy

Determine your best, current marketing ROI whether that be Facebook, YouTube or Google my Business. Set up a personalized video and send to that marketing channel. Monitor the results. Rinse and Repeat Monthly.

Proven Results

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Search Traffic

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Conversion Rate

Top 5 Keywords

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Online Leads

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